New Challenges For Essential Issues Of Whey Protein Isolate

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Whey protein is a large, growing category, says Levels founder Blake Niemann. “But there’s actually been surprisingly little innovation." He adds: “It’s off trend. There are very few organic or paleo options ​[eg. grass-fed], and most products are still sold in big canisters with candy-inspired flavors like cookies and cream or salted caramel, and a lot of the marketing is still to the 1980s body-building set. ​ “We knew that if we wanted to get into this space, we’d have to be different and look different.”​ On the ‘being different’ front, Levels​ ​ uses grass-fed whey protein and blends it with freeze-dried whole fruit/veg powders [as opposed to drum- or spray-dried powders], providing a full serving of fruit/veg per serving. “The fruits/vegetables provide the flavor, so we don’t have to add natural or artificial flavors to make the product taste acceptable," ​says Niemann, who launched Levels earlier this year. "We can label the powders as whole fruits because that is what they are, just freeze dried whole fruits that have been ground into powders, so we have a very clean label."​ Each serving of Levels grass-fed whey protein includes a serving of fruits and/or vegetables On the ‘looking different’ front, Levels (a name Niemann’s girlfriend came up with) markets its products in a big 5lb box (as opposed to a cylindrical tub) with a modern, clean design (which Niemann created himself), but also offers single serve sachets to encourage trial. More than half of Amazon users have Prime membership now ​ And so far, says Niemann – a runner up in Food Vision USA’s 2016 ‘ trailblazers’ challenge​ ​ - the strategy is paying off. “We’ve only been on the market for a couple of months on Amazon and via our own website, and I’m really encouraged by the sales and the feedback [via reviews on Amazon]. The top comments are people love the flavors of the fruit and the super-clean packaging. We’re going to approach brick and mortar outlets but for products like this, online really works well, especially to start with.​ “Amazon is eating up many traditional bricks and mortar retailers and more than half of Amazon users have Prime membership now.”​ Consumers are looking for grass-fed meat and dairy​ So who’s the target audience for Levels​ ​? Blake Niemann: Start-ups should go deep before they go wide when it comes to distribution “We are looking for consumers that buy grass fed dairy or meat, cross fitters, people looking for organic and grass fed, and people already in the category that want to trade up," ​says Niemann, who says there are other brands [Naked Whey, Natural Force, ProMix, Reserveage etc] offering grass-fed whey, “but they are still using traditional flavors and packaging formats​.” So what lessons did he learn from his previous food start up (quinoa-based snacking brand eatKeenwa​ ​)? Lots of things, says New York City-based Niemann, who majored in global supply chains & operations management at college, and says spending time on due diligence to ensure that the manufacturing partners you work with meet the highest standards is critical for early stage companies Perhaps the biggest learning, however, is the importance of going deep before going wide, building steadily and not spreading yourself too thinly when you’re going into bricks and mortar stores, he says. “When you first launch a product you want to be on every shelf, in every store, but what really matters is velocity, not the number of stores you are in. You need to drive your sales strategy to where the product sells the best and that’s my focus now.”​ Copyright - Unless otherwise stated all contents of this web site are © 2017 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions

For the original version including any supplementary images or video, visit https://www.foodnavigator-usa.com/Article/2016/11/11/Grass-fed-whey-whole-fruit-powders-Levels

Where to Find the Best Protein Powder in 2018

Also useful for building muscle, 100% Casein Protein also has essential amino acids and glutamine. You can also drain your body of calcium if you take protein in large quantities. There are many protein powders available today, and this article will discuss several of the best. While we have tried to offer you some useful information in this article, the best way to learn what works best for your body is to try the different types of protein powders. While it won't affect everyone in the same exact way, too much protein puts a strain on your kidneys and it could cause side effects such as kidney stones. Garden of Life is a company that makes a variety of supplements, and focuses on using all natural and raw foods. For the best of both worlds, some bodybuilders take this along with a whey protein supplement so they have both fast and slow absorption. Just like everything else, too much protein can be counterproductive. Your body continues to benefit from it long after you take it. You will also have to exercise regularly and eat a healthy diet if you want to get the full benefit of the supplement you are taking.Find out the amount of protein that your body needs and do not exceed it. With the hundreds of protein powder supplements available in 2018, it can take you some time and trial and error to find the one that is the best for you. Optimum Nutrition's 100% Casein Protein is a product that takes advantage of casein protein's slower absorption rate compared to other proteins like whey. This protein powder is offered in several flavors such as chocolate peanut butter, vanilla and banana. A protein powder that worked ten years ago may no longer be as good as it once was, so find the best for 2018, because things may have changed. This product is completely plant based, so it's suitable if you're trying to avoid dairy products. If you're looking for a high quality protein powder that's not only good for building muscle, but that's good for you in every way, Garden of Life RAW Protein might be just the product for you. RAW Protein also has probiotics to help with digestion, and healthy greens such as chlorella, so this is definitely one of the healthiest protein supplements you can find. Nor does it contain any soy, which many people are also sensitive to and that has some health risks of its own. To help offset these possibilities, you may want to take a calcium supplement and drink plenty of water, which flushes out the kidneys. Not all newer products are better than the ones that were considered good years ago, but many have made improvements with later developments. Their RAW Protein is no exception, and this has ingredients you won't find in most other protein powders, such as raw sprouts, beans, grains and seeds. Although protein powder can be helpful in reaching your fitness goals, don't assume the more you take the better.

Topics To Consider With Trouble-free Whey Protein Strategies

When workouts get intense, sticking to only pre- and post-workout meals may not cut it. What can nutrition do for me during my workout? What would be best to eat and why? Most lifters know that eating within a few hours before a workout will help give you the energy needed to work hard and get your gains, and even if you aren’t looking to bulk up, pre-workout fuel is important to stay focused and not gas out during your session. But few take their nutrition into the gym for intra-workout fueling, but when workouts are intense and last longer than an hour, a pre-workout meal may not be enough to get you through. Sports gummies and gels are easy to consume during exercise and provide the simple sugars— carbohydrates—your body needs to keep you moving after you’ve used up your pre-workout fuel and glycogen stores. If whole food sounds better to you, try eating a few dates, a banana, or even an energy bar while sweating between heavy lifts. But just make sure that what you are eating during a workout is low in fiber and fat, two things that will majorly slow digestion and can cause digestive upset. Drinking enough fluids is extremely important, too, because with so much lost in your sweat, plain water won’t cut it at this level of intensity. Consuming electrolyte-replacing beverages (or tablets added to your water) is beneficial since they rehydrate and also replenish crucial minerals. Most also provide simple carbohydrates, providing you with fuel to stick with a brutal routine. If you feel like your performance could improve from adding a snack during a race, game, or long workout, try a couple of these suggestions.

https://www.flexonline.com/nutrition/intra-workout-nutrition